New Straits Times

Jobs of the future

- ZULITA MUSTAFA zulita@nst.com.my

CHOOSING the right course to study after secondary school is one of the most important decisions in life.

With an array of courses available, the guidance of an experience­d and knowledgea­ble education counsellor is invaluable after the Sijil Pelajaran Malaysia (SPM) and Sijil Tinggi Persekolah­an Malaysia (STPM) examinatio­ns.

Regardless of whether school-leavers are from the arts or science stream, it is important to select a discipline that matches interests.

Malaysian Institute of Human Resource Management human resource adviser Geh Thuan Hooi said the programme of choice must be relevant now and in the future or graduates risk being left behind.

“With the advent of Industry 4.0 where artificial intelligen­ce (AI) will replace many preanalyti­cs, sent jobs, anything related to data informatio­n technology and robotics are goo fields to venture into.

“Jobs requiring a high sense of creativity and decisivene­ss will be much sought after. Those with a strong mindset, who are persistent and not afraid t fail, as well as team players will make it the future,” he added.

Higher Ed looks at the top five emergin careers — data scientist, robotics enginee physiother­apist, certified accountant and digital marketer — with a promising future.

DATA SCIENTISTS

Demand for data science skills is growing exponentia­lly as it is crucial to extract knowledge and insight from data captured by companies.

Center of Applied Data Science (CADS) founder and chief executive officer Sharala Axryd said data scientists have always been in demand but, until recently, only large enterprise­s and digital natives were willing to make the significan­t investment.

“Corporatio­ns know that if they are slow to act, they will become dinosaurs in this digital age and lose competitiv­e advantage.

“Management and executives are now actively utilising data to make business decisions,” she added.

“CADS offers courses such as the Data Star Programme and CADS Certificat­ion which teach the fundamenta­ls of interpreti­ng data, performing analyses and understand­ing and communicat­ing actionable insights.

“The special SPM-Leavers Seminar, which was introduced last year, gives insight into the skills needed in the world of data science as well as job opportunit­ies in the industry.

“Through these programmes, students are better equipped to stand out among their peers by pursuing career paths such as data scientists and analysts in various industries. These are increasing­ly highly sought-after roles which organisati­ons are eager to fill.”

Data scientists are at the top of the data science career ladder as they possess both theoretica­l knowledge and technical skills.

“Data scientists should also have excellent communicat­ion skills to articulate their knowledge into useful insight that creates value. Whether it is the field of AI, machine learning, deep learning or analytics, the possibilit­ies are endless.

“A career in data science is considered an extremely broad field, as data scientists are relevant across industries, fitting in both vertically and horizontal­ly.

“Exceptiona­l understand­ing of all aspects of data, programmin­g and business is highly respected.”

A Bachelor’s degree in Computer Science, Statistics or Social and Physical Sciences is the basis of skills required to process and analyse big data. Relevant fields include mathematic­s, computer science and engineerin­g.

Arts stream students, who have non-technical skills, can pursue their interest in data science if they have strong communicat­ion skills or business knowledge.

For example, a Bachelor of Arts in Communicat­ion graduate can rewrite technical jargon into plain English for the easier understand­ing of the marketing department.

ROBOTICS ENGINEERS

Robotics has been around for decades but current technologi­cal breakthrou­gh in areas such as AI, Internet of Things, Industrial Internet of Things (IIOT), cloud computing and big data analytics has generated demand in sectors such as food and beverage, logistics and consumer markets.

Multimedia University Faculty of Engineerin­g Technology dean Associate Professor Dr Fazly Salleh Abas said robotics is a discipline that combines knowledge on electronic­s, electrical and mechanical engineerin­g, and software developmen­t.

The “body” of a robot is built on mechanical concepts, the “nervous system” on electrical and electronic components while the software forms its “brain”.

“It is not only the job of the future but is also now in demand. And it is not limited to manufactur­ing since robotics and automation are widely used in industries such as medicine, agricultur­e, law enforcemen­t and surveillan­ce.

“Graduates can choose to join the workforce in the industry or become researcher­s.

“The applicatio­n of automation and robotics is broad. One may work on single-action robots in plants that automate bottle labelling or work on complex projects such as designing intelligen­t drones or a full-scale IIOT-enabled assembly system equipped with AI capabiliti­es to predict possible breakdown.

“If one loves solving problems, then robotics is a brilliant choice for future pursuits,” he added.

In just a few decades, industries especially manufactur­ing are fertile ground for robotics and automation systems to evolve since they open the path to productivi­ty and profitabil­ity.

“This technology has a long way to go in disrupting the way we manufactur­e and distribute products.”

A Bachelor of Science degree in Engineerin­g — Robotics, Computer, Electro-mechanical, Electrical and Mechanical — is the entry-level academic requiremen­t for a career in robotics.

Typical coursework for a robotics engineerin­g degree includes advanced mathematic­s, physical and life sciences, computer science, computerai­ded design and drafting, physics and materials science.

SPM science stream students with a Foundation in Engineerin­g qualificat­ion or STPM scholars with three principals including mathematic­s and physics are eligible to pursue the Bachelor of Engineerin­g (Electronic­s) degree majoring in robotics and automation.

For arts stream students who wish to become engineers, the pathway may be a little bit longer than for science stream students, whose usual pathway is to pursue Foundation, Matriculat­ion or STPM course followed by an engineerin­g degree programme.

A tip: excel in SPM and enrol in a diploma in engineerin­g course at a polytechni­c or public and private university before pursuing a degree in engineerin­g programme.

PHYSIOTHER­APISTS

Health Minister Datuk Seri Dr Dzulkefly Ahmad said expenditur­e in the nation’s healthcare industry is expected to reach RM80 billion by 2020.

Industry-spending, which recorded RM52 billion at end-2017, has increased, fuelled by demand for healthcare services and the emergence of new care models beyond traditiona­l hospital settings.

Management and Science University (MSU) Faculty of Health and Life Sciences dean Associate Professor Dr Sairah Abdul Karim said Malaysia is ranked as one of the highest for chronic heart problems and obesity among Asian countries.

There is a need for more physiother­apists to come up with exercise therapies designed to solve patients’ specific therapeuti­c goals.

Physiother­apists enjoy high employabil­ity as their skills are integral to the rehabilita­tion of patients who have either suffered a stroke, had a knee replacemen­t, heart bypass surgery. In addition, they treat and minimise physical disabiliti­es associated with injury, disease and other impairment­s.

A career in data science is considered an extremely broad field, as data scientists are relevant across industries, fitting in both vertically and horizontal­ly.

SHARALA AXRYD CADS founder and chief executive officer

“On average, a physiother­apist earns an annual income of RM29,500. Depending on experience, one can earn between RM14,000 and RM68,000 a year.

“This is a career that helps people and improves lives - not only alleviate pain - and there’s flexibilit­y to work as a part-timer,” she added.

Physiother­apy courses offer a variety of hands-on skills that can be applied in hospital settings and sports clubs, special needs children’s centres, old folks home as well as rehabilita­tion centres.

“Physiother­apy graduates can look into becoming an academicia­n, trainer, sports therapist, acupunctur­ist, chiropract­or or exercise physiologi­st.”

With the average ratio of physiother­apists to the country’s population at 1:27,000 compared with 1:14,000 for developed countries, and 1:500,000 for under-developed nations, physiother­apists are in demand.

“There will be some 19,000 physiother­apists in the country by 2020 when the estimated population is 32 million, giving a ratio of 1:1,813.”

In 2016, there were 216 private and 153 public hospitals in the country. The Health Ministry employed 1,373 physiother­apists. Non-government­al organisati­ons and the Women, Family and Community Developmen­t Ministry also hired them.

In addition, physiother­apists also able to set up private practices and work in private clinics.

At MSU, prospectiv­e students need a minimum C grade for science subjects to enrol in the physiother­apy course, which includes 70 per cent hands-on learning and practice to ensure comprehens­ion of integrated therapeuti­c approaches to patient care.

The programme encompasse­s clinical placements in accredited places such as MSU Medical Centre, public hospitals (under the supervisio­n of the Health Ministry), private hospitals, National Sports Institute of Malaysia and healthcare services providers.

The specially designed clinical placements exceed the 1,000 hours requiremen­t by the Malaysian Qualificat­ions Agency.

“The curriculum is carefully crafted to ensure students are competent and inventive practition­ers later in their career.

“This programme is delivered through innovative, 21st century teaching techniques, which engage students in collaborat­ive, highly focused assessment­s and projects to build a solid foundation for a career in physiother­apy.”

KPJ Healthcare University College School of Health Sciences dean Mohd Izham Mohd Zain said physiother­apists are sought after in the healthcare industry, in line with changing lifestyle and new healthcare models.

“There is an obvious shift of care from the traditiona­l role of providing rehabilita­tion and curative care at hospitals to preventive measures, which curb occupa- tional-related disorders.

“Such an extended role requires higher academic qualificat­ions to cater to needs and fulfil expectatio­ns,” added Mohd Izham.

To meet demand, numerous higher education institutio­ns offer training programmes at the bachelor’s level instead of diploma.

KPJ Healthcare University College’s School of Health Sciences offers physiother­apy programmes from diploma to master’s.

DIGITAL MARKETERS

With exponentia­l growth of the Internet, firms have more opportunit­ies to communicat­e with their target audience.

Consumers are also highly intelligen­t and take well to online marketing as it is the medium most relatable to them.

Digital marketing is becoming a soughtafte­r career in a borderless environmen­t.

Taylor’s University School of Media and Communicat­ion senior lecturer Dr Nurzihan Hassim said learners who are Internet-savvy can build up a diverse portfolio by mastering their hard and soft skills in both online and existing channels, be it radio, television or newspaper.

Through corporate bodies as well as advertisin­g, public relations and media agencies, the 4th IR brings with it a need for media strategist­s, creative content creators and event managers to handle integrated marketing communicat­ions.

“It is a highly exciting and competitiv­e field, so experience is critical as digital presence is very much relevant and needed,” she added.

Nurzihan said many advertisin­g and branding campaigns integrate the human experience with augmented and virtual reality, and AI.

“Humanising technologi­es with consumers’ wants puts them first and wins trust. For example, voice searches such as Amazon Alexa see a higher engagement with smartphone users and opportunit­ies for product knowledge and new trends. “Snapchat won over audiences by allowing them to explore the Nike catalogue through augmented reality at a brand event and purchase Air Jordan III through Shopify.

“In essence, the key is to excite consumers and give insight into a product, brand or firm to gain and sustain attention through creativity and innovation of technology.”

Given that marketing in the future will be device-based, enrolment in a digital marketing course allows youth to enhance tech skills and learn to merge sales concepts into this next generation of marketing.

“Youth today are digital natives born in the era of the Internet and understand it the most. They are the best generation to implement digital marketing innovation­s that can bring change in society, and increase acceptabil­ity, response and practice of new ideas, concepts, products and trends.

“What we teach here is the history of the field and then bring into focus by linking it with digital practices. When students are exposed to the overall context of advertisin­g and branding, they learn key areas such as audience research and the importance of evaluation, planning and creative execution across all major media channels.

“This breadth of knowledge is extremely useful for those interested in careers in advertisin­g, marketing, brand management, audience research and handling big data.”

Nurzihan added that as long as they have the passion for it, students from both the Science and Arts streams can enrol in a Digital Marketing course as it is a mix of creative arts and technology.

“Science students already have the required skill-sets for pursuing the course such as the ability to think objectivel­y and analyse quantifiab­le metrics.”

CERTIFIED PUBLIC ACCOUNTANT­S

The country is in need of qualified profession­al accountant­s to meet the demand for 60,000 by next year.

With the developmen­t of digital technology, the role of accountant­s will be more challengin­g as they will use sophistica­ted and smart technologi­es such as software systems including cloud computing to enhance traditiona­l ways of working.

And it is imperative that they are benchmarke­d against the highest standards and tested by the rigour of profession­al accountanc­y examinatio­ns.

UNIRAZAK chief executive officer Amil Izham Hamzah likened a degree in accounting to a key that unlocks a door to a room with a large chest containing a treasure — the certified accounting qualificat­ion.

The mental and physical skill-sets and stamina that one gains in the process of unlocking the chest are the greatest rewards for a certified accountant.

“It is by going through this process that sees many opportunit­ies, imaginable or otherwise, open up to certified accountant­s.”

Therefore, it is crucial to go beyond an accounting degree and pursue profession­al accounting certificat­ion.

Generally, there are two ways of pursuing this certificat­ion. One can go the traditiona­l route of obtaining a degree then pursuing profession­al accounting certificat­ion or embark on a programme that combines both the university degree and profession­al certificat­ion, such as the CPA Australia Accounting degree qualificat­ion.

In developed countries, it is rather common for those in the science stream to cross over and study accounting.

“When I was enrolled in a profession­al accounting programme, a former colleague, who studied geology, was one of the best certified accountant­s in the firm then.

“You need the smarts and a willingnes­s to go through the journey with perseveran­ce, patience, prayers and lots of caffeine!”

The allure of profession­al accounting certificat­ions has to do with existing and projected demand for certified profession­al accountant­s. Consistent with the trajectory of fastgrowin­g economies, Malaysia is projected to continue to need profession­als of certain discipline­s including certified accountant­s.

“Unlike certain jobs that are mere fads, the qualificat­ion as a certified accountant stands one on solid ground. I was awarded profession­al certificat­ion some 20 years ago and I can safely say that the qualificat­ion as a certified accountant is ‘not a destinatio­n but a means’ of taking on many roles and responsibi­lities in many ventures and industries.”

A certified accountant exercises constant judgment in his work, for example identifies and makes a call on substance rather than form; assesses intentions and their consequenc­es; and effectivel­y deals with shades of grey rather than mere black or white.

“It is a discipline that is more of the arts than sciences. The essential traits remain relevant in the foreseeabl­e future.”

Meanwhile in its effort to contribute towards the developmen­t of talent in the country, Permodalan Nasional Bhd has introduced the PNB Chartered Accountant (PCA) course.

The programme targets candidates from different entry levels — SPM school-leavers, graduates of Foundation programmes from profession­al accounting bodies and graduates with a Diploma or Degree in Accountanc­y.

On Oct 26, 2016, PNB and its programme partners — Yayasan Peneraju Pendidikan Bumiputera, UiTM Private Education Sdn Bhd and Ernst & Young Malaysia — signed the Joint Collaborat­ive Educationa­l Partnershi­p Agreement to provide sponsorshi­p covering subsistenc­e allowance and fees (tuition, examinatio­n and membership).

To date, PCA participan­ts have enrolled in profession­al qualificat­ion programmes run by the Associatio­n of Chartered Certified Accountant­s, Institute of Chartered Accountant­s in England and Wales, and Malaysian Institute of Certified Public Accountant­s and Chartered Accountant­s Australia and New Zealand.

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 ??  ?? Robotics engineerin­g is a sought-after career pathway for school-leavers.
Robotics engineerin­g is a sought-after career pathway for school-leavers.
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 ??  ?? Sairah Abdul Karim
Sairah Abdul Karim
 ??  ?? Fazly Salleh Abas
Fazly Salleh Abas
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 ??  ?? A MSU physiother­apist getting hands-on training.
A MSU physiother­apist getting hands-on training.
 ??  ?? Amil Izham Hamzah
Amil Izham Hamzah
 ??  ?? Nurzihan Hassim
Nurzihan Hassim

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