The company that FV built

The founders of FashionValet talk to

THE first time I met Fadzarudin Shah Anuar, 31, and Vivy Sofinas Yusof, 31, was in 2012, when they were engaged to be married and their then-small company, FashionValet, was still operating from an office lot in Plaza Damansara.

Vivy hadn’t donned the tudung and Fadzarudin was a shy geek who was always behind his computer (“I still am”).

They were not yet accustomed to the social media attention they are now, but their determination to succeed and eagerness to thrive was unmistakable from day

.

I see the numbers of foreign companies and tell myself that if they can do it, why not us? Vivy Sofinas Yusof

to 150. We have stopped experimenting and we aim to serve customers better by making sure these brands give value,” he says.

“Things have changed since our inception. Back then, there was no competition

The power couple who built FashionValet.

The company has come a long way since its inception.