Shopee extend partnership with MFL

have extended their partnership with the Malaysia Football League (MFL) in a move which will see teams being able to continue using the E-commerce platform to strengthen their ticket sales and merchandising operations.

Shopee, who first partnered MFL in 2018, will continue as the main sponsor of the FA Cup.

They are also the Super League official partner.

Through their online platform, Shopee sold over 30,000 tickets for M-League matches last year.

Shopee regional managing director Ian Ho said the company will continue to conduct various initiatives and promotions for the sport starting with their Shopee for Men campaign on Feb 21-25.

“The sale of tickets and merchandise through our platform will fully benefit the teams. With our expertise, teams can leave it to us to market and conduct sales while they focus on training and preparing their teams,” said Ian.

“This, in addition to our sponsorship and promotion of the league, will make football known to all.”

MFL chief executive officer Kevin Ramalingam said the ongoing partnership will see fans enjoy direct online access to match tickets and merchandise of their favourite teams.

PIC BY ZULFADHLI ZULKIFLI (From left) Shopee regional managing director Ian Ho, FAM deputy president Datuk Yusoff Mahadi, MFL chief executive Kevin Ramalingam and board member Mustaza Ahmad at the signing ceremony agreement extension yesterday.