NEW ULTRABOOST 19 FOR RUNNERS

THE Ultraboost running shoes from Adidas have been redesigned with a new silhouette, following feedback from thousands of runners from around the globe. Runners told the sports brand they wanted a simpler product but one that is equally high performance.

The new Ultraboost 19 has been developed by deconstructing and reconstructing 17 pieces on the shoes to focus on four key components. This resulted in a 20 per cent more “boost” in the midsole section, enhanced torsion spring, improved knit upper and an updated heel frame.

To celebrate the new silhouette, Adidas Running is launching a new marketing campaign called Recode Running which will feature prominent members of Adidas Runners Kuala Lumpur.

The Ultraboost 19 retails for RM850 and is available on adidas.com.my and selected Adidas stores.