Simply SS eyeing 60pc revenue from overseas
KUALA LUMPUR: Simply SS Trading Sdn Bhd, the marketer of the SimplySiti brand, is targeting 60 per cent overseas revenue contribution next year from five per cent as at December last year.
This will be supported by the company’s aggressive expansion plan in the next two years.
Group chief executive officer (CEO) Azuddin Rahman said plans were afoot for the brand, now available in Brunei, to enter the Indonesia, Singapore and Middle East markets.
“We are targeting to export 50 per cent (of our products) next year.
“By 2020, we hope to see the ratio of exports to local markets at 60:40, from 5:95 at the moment,” he said after the signing of a collaboration agreement between Simply SS Trading and CIMB Islamic Bank Bhd, here, yesterday.
Simply SS Trading was represented by its president and founder Datuk Seri Siti Nurhaliza Tarudin while CIMB Islamic Bank was represented by CEO Rafe Haneef.
Azuddin said Simply SS Trading recorded a total sales growth of 38 per cent year-on-year, backed by strong demand in the local market last year.
He said after striving for five years, the company would finally venture into the Indonesian market in the second half, with Jakarta and Bogor the first two destinations.
As for the Middle East, Azuddin said the company intended to penetrate the market in the next two years.
The collaboration between Simply SS Trading and CIMB Islamic would also support SimplySiti in expanding its halal beauty care business beyond the Malaysian borders.
The homegrown brand will also leverage the end-to-end banking and transaction support of the CIMB-Asean Halal Corridor and the bank’s regional network that provide customers with a strong value proposition.
Rafe said SimplySiti was the first halal local brand to sign up for the collaboration this year and the bank was looking forward to assist more companies, especially those in the beauty, fashion, food and beverages, pharmaceutical and agriculture segments.