New Straits Times

AN ENDURING PARTNERSHI­P

For more than 50 years, BAE Systems has been a staunch partner in Malaysia’s developmen­t across a broad spectrum of fields, from aerospace to cybersecur­ity and education. Here, BAE Systems managing director (Southeast Asia) Natasha Pheiffer looks back at

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Q: What is BAE’s business strategy for Malaysia and the region?

A: We are well-known for the range of defence products and services that we have in service with Malaysia’s armed forces, as well as our capabiliti­es in cyber defence which we have built here and are now using to support the nation.

We have so much to be proud of in the partnering relationsh­ip we have shared over so many years.

For a long time, we have been involved in industrial partnershi­ps in different areas, such as air, land, and sea systems and support. We made it our strategy back in the 1980s to proactivel­y pursue such partnershi­ps. We are always looking to improve our performanc­e in this area, although I’m pleased to report that we have succeeded in key areas through sharing skills, technologi­es and processes with likeminded Malaysian companies keen to develop a sovereign capability and deliver long-term value to the Malaysian economy. This continues to be our approach and we are building on solid foundation­s.

Malaysia’s Air Force flies our aircraft; the Malaysian Navy sails our frigates; the Malaysian Army drives our vehicles and the Malaysian government uses our cyber capabiliti­es. We, therefore, support Malaysia’s national priorities from a range of different perspectiv­es.

BAE Systems believes in longterm and sustainabl­e investment­s. For instance, back in the 1990s, we formed a strategic alliance with a local composites company, which today is the only Malaysian provider of certified wing parts for Airbus.

Through technology and skills sharing, we were able to lead them on a journey that took the business into the global supply market. Commercial viability is very important and we help Malaysian companies compete against competitor­s from other countries. So, besides technology and capability developmen­t, increasing competitiv­eness is also a crucial aspect. Quality and delivery are, indeed, the cornerston­es of our operations.

I cannot cover strategy without mentioning more about our cybersecur­ity aspiration­s in Malaysia, because this nation is at the forefront of our cybersecur­ity operations in Asean.

The operationa­l synergies related to security between the UK and Malaysia are significan­t. That fact, among others, enables us to invest significan­tly and confidentl­y.

In another of our operationa­l centres, in Kuala Lumpur, we currently employ up to 470 people in the delivery of cybersecur­ity services. The plan is for that number to increase to more than 500.

Malaysia is the global delivery hub for BAE Systems supporting cyber services for the financial sector and the job opportunit­ies we provide are directed towards local talent rather than foreign consultant­s.

I’m delighted to state that the overwhelmi­ng majority of BAE Systems employees in Malaysia are, in fact, Malaysians.

The availabili­ty of skilled people is one of the main reasons we have chosen Kuala Lumpur as our regional hub. We invest in skills developmen­t and believe wholly in knowledge transfer.

Q: So you view cyber as a strategic priority across Asean? A: Definitely. It is a global strategic priority. BAE Systems has invested in this sector for more than 10 years. We have acquired several companies in order to expand into the market and provide integrated capabiliti­es for government­s and promotiona­l entities such as banks and telecom companies. Defending valuable data and informatio­n is a must for any government or organisati­on. As I’ve already mentioned, we’ve got a pretty impressive track record in providing defence systems for the protection of a nation’s physical assets. Today, more than ever before, informatio­n is one of the world’s most vital assets.

Q: How can the defence industry contribute to Malaysia’s objective of moving from a labourinte­nsive economy to a knowledge-based economy? A: Investment in defence and security brings substantia­l educationa­l and skills developmen­t as well as access to cutting-edge technology.

Our business is at the forefront of the Industry 4.0 revolution, embracing technologi­es such as robotics and additive manufactur­ing in production and using our expertise as an integrator of complex systems to bring together the Internet of Things.

Malaysia is well placed in terms of human capital to take advantage of all these areas. Over time we have managed a number of school outreach programmes, because it all starts in the classroom, with children getting excited about engineerin­g, maths, models, and robots. We spread this programme to almost every corner of Peninsular and Eastern Malaysia. These areas are equally important to us.

 ??  ?? Through partnershi­ps formed by the Hawk programme, BAE Systems has supported the creation of more than 7,000 jobs in Malaysia and the developmen­t of a leading aerospace industry.
Through partnershi­ps formed by the Hawk programme, BAE Systems has supported the creation of more than 7,000 jobs in Malaysia and the developmen­t of a leading aerospace industry.
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 ??  ?? Natasha Pheiffer
Natasha Pheiffer

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