THE COLOURS OF LOVE, RESPECT AND UNITY
WITHOUT a doubt, Malaysia is a country filled with colours. From the deep blue hues in nasi kerabu to the ochre robes of the Hindu and Buddhist monks, Malaysia – the melting pot of cultures – has made colour such a significant representation of our unique identity.
To define this identity, Dulux – the leading decorative paint brand of AkzoNobel – and Yayasan Persahabatan Malaysia (Permai) recently teamed up to brighten a stretch of wall along Jalan Raja Chulan with creative murals that celebrate love, respect and unity.
Kuala Lumpur City Hall
(DBKL) said: “Initiatives such as this give local artists a good
opportunity to not only showcase their talent, but also give back to the community. These colourful murals have captured the essence of a united Malaysia and made these streets livelier and friendlier.
“While this is a governmentsanctioned project, the artists have been given the liberty to paint these walls to their best creativity. We hope this will encourage more street artists to participate in official creative projects such as this.”
Each of the murals painted was selected by the public via a Facebook contest held on Permai’s Facebook page between March 4-14. After a final round of judging by a panel that included Indra Laban, general manager, AkzoNobel Decorative Paints Malaysia, 4 murals were chosen for this project.
During the event, Indra
Laban, said: “Today’s muralpainting echoes the many community projects AkzoNobel has undertaken. These projects fall under our ‘AkzoNobel Cares’ programme, of which our ‘Let’s Colour’ project is a part of. Through the various community projects under ‘AkzoNobel Cares’, we aim to give back back to the community by leveraging on our brand expertise and range of products. We are honoured to be able to impart our passion onto the community at Jalan
Raja Chulan and hope to deliver shared value for everyone.”
The AkzoNobel ‘Let’s Colour’ project is a global initiative by the company, with an end goal of transforming local communities by using colours. To date, nearly 2,300 projects have been completed around the world using well over 1.3 million litres of paint. These projects have involved more than 12,000 volunteers and benefited over 81 million people.
Indra Laban added: “AkzoNobel Malaysia is no stranger to such projects in Malaysia. In 2009, we repainted the Stadhuys in Malacca, in
2012 we teamed up with Kuala Lumpur City Hall and launched KUL SIGN Festival where the walls along Sungai Klang riverbank was given a new breath of life. In 2016, together with I&P Group and UiTM, we created the longest doodle mural at Alam Impian and later that year, we even collaborated with Low Yat Group and The One Academy to transform Riverwalk Village at Jalan Sultan Azlan Shah. In 2017 we also took part in the painting of murals at Starbucks in Jalan Ampang. Whether here or elsewhere, AkzoNobel is aligned in its mission to leverage colours to inspire and put smiles on people’s faces.”
The murals along Jalan Raja Chulan were brought to life thanks to Dulux Weathershield KeepCool, a low volatile organic compounds (VOC) paint that uses special pigments to reflect infrared heat, keeping exterior walls cooler by up to 5°C* and enables energy saving up to 15 per cent* per year when applied to buildings such as bungalows.
*Source: Test conducted
(2009) by Building System and Diagnostic Pte Ltd Singapore
* If you have a product launch, corporate or marketing event that you would like to showcase, email to 1klassnstp@gmail.com.