Mall navigation app
NAVIGATING through a huge shopping mall can be challenging for some, and to help visitors shop easier, Sunway Pyramid has launched a mobile app with realtime in-mall navigation called Sunway Pyramid Mobile App.
With over 1,000 stores available in the mall, making one’s way around the 0.16 square metre of space that spans over four main shopping levels can prove to be quite a challenge.
For this, Sunway Pyramid is working closely with the Google Indoor Maps team to integrate its mobile app with Google’s map engine for the upcoming versions of the app.
With the app, shoppers no longer have to spend time searching for a physical counter or directory to get to their desired location.
“This is a great way to provide shoppers with peace of mind as well as personalised content and exclusive rewards and offers for a better and more enjoyable experience, all
at their fingertips. We hope that the introduction of the Sunway Pyramid Mobile App gives them more reason to continue choosing us as their preferred lifestyle destination,” said Sunway Malls’ chief operating officer, Kevin Tan.
Besides that, shoppers will be rewarded for their usage of the app, giving them better value for their time spent in the mall. Appexclusive rewards await them at participating tenants such as YSL, Laneige, Sulwhasoo, Yves Rocher, Chanel, Dorothy Perkins, Topshop, etc.
Users can also take a quiz in the app to determine their shopping persona. Find out if you are a Trendsetter, Digital Genius, Family Hero, Smart Spender or Golden Groover by answering a few simple questions - this information along with the shoppers’ navigation patterns, redemption and browsing behaviour will be considered to further personalise content that is relevant and targeted for each user.