3R CAMPAIGN

JORDAN Asia Pacific recently launched the Green Clean campaign as part of its efforts to raise public awareness on the Reduce, Reuse and Recycle (3R) concept.

The campaign, which will run in phases from this month until December, was officiated by the Department of Environment director general Datuk Dr Ahmad Kamarulnajuib Che Ibrahim. Green Clean Toothbrush, Jordan’s first eco-friendly toothbrush was introduced as part of the 3R campaign during the launch. The brand claims that the toothbrush is made of 100 per cent recycled plastic and 100 per cent bio-based bristles, and packaged in a 100 per cent green packaging.