FLAIR

IN the fashion industry, innovation and invention are keys to staying relevant. The industry is highly competitive with a short cycle as new creations and designs flood the market. It is also important to become a trend setter and be different from others, especially in fashionwear that has huge demand, such as the hijab. The hijab’s trend has evolved from square to shawl and, in recent years, to instant, to meet the demand of busy women who want easy-to-wear hijab that is fashionable and stylish.

Nine years ago, a family from Beirut, Lebanon came up with an innovative hijab that many Muslim women were hoping for — instant pinless wrapped hijab. The design caught the world by storm, when the first collection was introduced under the brand Bokitta.

The business is headed by Mubde Absi and wife Wafa with their five children, Nadra, Mona, Hala, Mohammad and Abdallah. Nadra, Bokitta

International’s marketing