FLAIR

Colourful printed Bokitta hijab.

grown tremendously, says Nadra.

“The market here is growing as Malaysian women love fashionable and stylish hijab. Another unique style is that they always decide on their outfit based on their hijab and not the other way around. This gives us the opportunity to provide them with the most practical yet beautiful hijab.

She adds, “Our plans this year include increasing customer access points through setting up more concept stores in malls and department stores across Malaysia, especially in cities where there are no Bokitta stores yet.

“We also plan to introduce new instant styles that will cater to a larger market segment who still cannot find what they are looking for at Bokitta. We will continue to increase awareness about the brand by taking part in local events and fashion shows.” Ayu is one of Bokitta’s distributors in Malaysia.

kasmiah@nst. com.my

We took the initiative to revolutionise the instant hijab and changed the way everyone viewed it.

Nadra Absi.