LAZADA’S LIVE-STREAMED RAYA FASHION SHOW

SHOPPERS from across the nation tuned in to watch Lazada Malaysia’s first ever in-app live-streamed fashion show, LazAda Style recently.

Audiences were able to add products to their shopping carts in real-time as models strutted down the runway wearing contemporary interpretations of Raya fashion.

Featuring homegrown labels such as Fazbulous by Fazura, Mawarred and Rumah Kebaya Bangsar, several outfits were paired with curated selections of Habib jewellery, ICE and Daniel Wellington watches as well as Carlo Rino and Bonia accessories and handbags.

Adding to the festivities were powerhouse vocalists Dayang Nurfaizah, De Fam and Aisyah Aziz.