H&M LAUNCHES PRODUCT TRANSPARENCY

THE fashion retailer has launched product transparency for all garments on hm.com. The majority of H&M Home interior products sold on the website will have this as well. For each garment, H&M now shares details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories.

In addition, customers can find out about the materials used to make a specific garment. The transparency layer is now available in H&M’s 47 online markets. Customers can also access this information when shopping via its physical stores by using the H&M app to scan the price tag on a product to see its details.