‘VISIT SARAWAK’ PROVES A HIT WITH LOCALS
Campaign records 16.4pc growth in arrivals from Peninsular this year
THE Sarawak Tourism Board’s (STB) “Visit Sarawak Campaign” has recorded a 16.4 per cent growth of domestic arrivals from Peninsular Malaysia this year.
STB chief executive officer Sharzede Datu Salleh Askor said from January to June this year, arrivals reached 1.24 million as
compared to 1.07 million last year.
She attributed the favourable arrival numbers from Kuala Lumpur, Johor Baru and Penang to STB’s 48 Out-Of-Home advertisement panels, LED screens and billboards including promotional visibility and destination branding.
On STB’s latest campaign, Sharzede said the overhead cabin compartments in five AirAsia planes will be adorned with visuals of the state’s attractions, culture, nature, food and festivals to boost Sarawak brand.
STB signed an agreement to collaborate with low-cost airline AirAsia and local advertising company Laduni Services to promote the state.
AirAsia Malaysia and AirAsia Thailand aircraft will reach out to six countries IN Asia and IndoChina for a year. This promotional effort is expected to enhance visibility in prime catchment areas within the region.
“Sarawak Tourism sees this private-public sector collaboration as a good synergy and consolidated initiative to promote the state to its key target markets.
“Sarawak has many hidden gems that are waiting to be discovered and aircraft are certainly one of the best platforms to boost visibility and capture tourists in Asia and IndoChina,” said Sharzede yesterday.
Sarawak will also be featured in the 360 inflight magazine and other digital platforms at Kuala Lumpur International Airport 2.
She said as part of promotional initiatives, STB was planning to include brand ambassadors to endorse Sarawak products.
Meanwhile, Sarawak Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah, who launched the campaign, hoped the promotional initiative would give the state greater brand visibility in the region by targeting the right market.
“It serves to convey not only our promotional messages but a chance to showcase our state’s iconic visuals including the Unesco World heritage Site of the Mulu National Park, Sarawak laksa, Tusan beach, Rainforest World Music Festivals and the rare Rafflesia flower, among others,” he said.