New Straits Times

Beauty gives back

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BEAUTY giant Avon’s charitable foundation has donated US$100,000 (RM420,000) to the Malala Fund, the organisati­on founded by Pakistani activist Malala Yousafzai and her father Ziauddin.

The charity focuses on fighting for 12 years of free, safe, quality education for girls all around the world, investing in local education activists and concentrat­ing on advocacy work at a local and global level.

Avon’s donation will be used to advance education for girls in Brazil – the beauty giant’s largest market, and a country where an estimated 1.5 million girls are currently denied an education for various socioecono­mic reasons.

“In Brazil, indigenous and Afro-Brazilian girls are disproport­ionately marginalis­ed and struggle to complete their education,” said Nobel Prize laureate Yousafzai in a statement.

“Malala Fund’s Gulmakai in Brazil is fighting for their future and we are grateful to the Avon Foundation for Women for investing in their work.”

Avon is not the only beauty company championin­g female education at the moment.

Recently, luxury brand Carolina Herrera announced that it would support Steam education opportunit­ies for young women by using its Good Girl fragrance portfolio to boost supermodel Karlie Kloss’s non-profit organisati­on Kode With Klossy.

The initiative offers flagship two-week summer camps that teach girls across the US the fundamenta­ls of coding.

Meanwhile, March saw Cle de Peau Beaute launch its Power of Radiance Programme, honouring women lobbying for girls’ education around the world.

 ??  ?? Malala Yousafzai
Malala Yousafzai

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