BOOST FROM TESCO BRAND
‘80pc are Malaysian raised, grown, made’
HYPERMARKET operator Tesco Stores (M) Sdn Bhd said the Tesco Brand contributed 20 per cent to sales for its financial year ended Feb 28 this year.
Tesco Malaysia chief executive officer Paul Ritchie said there were 3,000 Tesco own-brand
products of which 300 under its “Everyday Value Range” were priced competitively against the market.
“Eighty per cent of Tesco Brand products and an even larger number of products in our stores are all proudly Malaysian raised, grown and made,” said Ritchie.
“This is important, given that one of the major reasons for costlier food, according to the Domestic Trade and Consumer Affairs Ministry, is the country’s over-reliance on imports.”
He said by keeping it local, Tesco was not only helping local suppliers grow their businesses but also enabling shoppers to keep their budget in check.
Tesco Group annual report showed that its Asian presence, represented by Thailand and Malaysia, was valued at £4.8 billion (RM24.7 billion) for the year ended Feb 28 this year. In Malaysia, the retailer was operationally profitable for the year.
“Our own brand products have very positive customer feedback and an increase in sales participation in Malaysia.
“As our business continues to strengthen, we can reinvest in our competitiveness and further improve the experience for customers,” said Ritchie at the launch of Junior Smart Shoppers, an ongoing smart consumerism programme for schoolchildren, here, yesterday.
Also present were PINTAR Foundation general manager Norzalina Masom and Tesco corporate service director Azliza Baizura Azmel.
Spearheaded by the PINTAR Foundation, Junior Smart Shoppers aims to educate schoolchildren on becoming smart consumers.