China films adapt to urbanised youth
Dressed in a bloodstained Chinese army uniform and a cap with a red star in the centre, Wang Huaifu and his comrades gesture with guns in front of a row of soldiers triumphantly waving torn scarlet flags.
Wang is the lead actor in the patriotic Battle of Shanghai acrobatics show, a visual recreation of 1949 battles between the Communists and the Nationalists for control of Shanghai.
“Today’s China and Shanghai did not come to be as it is easily. It was fought for,” said 35-year-old Wang, who stars as a commander.
From movie screens to theatre stages, China’s entertainment industry has turned red ahead of the 70th anniversary of the founding of the People’s Republic of China on Tuesday.
Ever since it seized power in 1949, the ruling party has used media and entertainment as propaganda tools to spread patriotism which is rooted in the core of communism ideologies.
But experts say patriotic entertainment has had to adapt to appeal to China’s urbanised and cosmopolitan young adults who have become huge fans of Hollywood blockbusters.
“We are not trying to proceed with the spoon-feeding, rigid type of education,” said Dong Zhengzhen, scriptwriter of Battle of Shanghai.
“We should let the young people feel and consciously absorb through the charm of art itself.”
The historical drama My People, My Country — based on seven memorial moments since 1949 — draws on “narrative and produc- tion techniques more commonly associated with Hollywood”, said Nicole Talmacs, China cinema scholar at Xi’an Jiaotong-Liverpool University.
The film “downplays the stiff didactic approaches to ‘history telling’ that previous anniversary films have resorted to”.
The historical drama will roll out in almost 40 countries including the United States, Canada and Australia the day after its debut in China — partly due to Chinese media moguls’ aggressive acquisition of cinema chains worldwide.
“Chinese patriotism is no longer a localised affair,” said Talmacs.
While China’s entertainment industry tries to appeal to wider audiences, censors have recently whittled out and replaced shows with those that push the Communist cause.
In July, the National Radio and Television Administration’s development research centre released a list of 86 TV programmes that “eulogise the motherland, the people and the heroes” for TV stations to play.
It also banned costume serials and dramas that have “strong entertainment elements” during the run-up to the anniversary.
And in June, the premiere of Chinese war epic The Eight Hundred was cancelled after an association of retired party cadres deemed it “inappropriate” because they said it glorified the Kuomintang.
The China Film Producers’ Association has called on the cinema industry to use films to “vigorously promote patriotism as the core of the national spirit”.
As streets, subways, and screens across the country turn red ahead of the Oct 1 anniversary, Wang said he will celebrate the PRC’s 70th year on stage.
“I hope to spread the positive energy and spirit to more people... so that I can be worthy of playing such a hero like the commander,” he says.