Sarawak Tourism Board’s travel video wins gold title

Sarawak made headlines when Sarawak Tourism Board (STB) recently grabbed a gold title in the “Marketing Media–Travel Video” category at the Pacific Asia Travel Association (PATA) Gold Awards 2019.

STB won the award with its “Why Limit Yourself” video at a ceremony held at the Congress Centre in Nur-Sultan (Astana), Kazakhstan, recently.

The inspiring three-minute video which delves into Sarawak’s multitude of offerings for visitors, impressed judges of the event.

Sarawak Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah said: “Good videos like this, which have impressed judges from other parts of the world, reflect the beauty of Sarawak.

“It is a big achievement to have that kind of recognition from an agency like PATA and we will definitely use the video for promotions.”

Abdul Karim added that the video showed what the Land of the Hornbills offers to visitors and the special experiences waiting to be discovered.

STB chief executive officer Sharzede Datu Salleh Askor said the video was very much in line with its promotional campaign, which seeks to share what Sarawak has to offer in the areas of culture, adventure, nature, food and festivals.

This year’s PATA Awards attracted 197 entries from 78 organisations and individuals worldwide and were divided into four principal categories namely marketing, education and training, environment as well as heritage and culture.