‘DESA’ PRODUCTS ON LAZADA
New ‘flagship store’ initiative aims to reconnect and revitalise rural communities
LAZADA Malaysia will offer cottage products under the Desa Project initiative for its 11.11 shopping festival.
This is to enable rural farmers to reach a broader consumer spectrum in Malaysia, said Lazada Malaysia chief business officer Kevin Lee.
Lee said the 11.11 Shopping Festival would host the Desaku Flagship Store on Lazmall to boost the growth potential of local merchants.
“The Desa Project is an initiative by four local digital entrepreneurs, inspired by the success of Taobao Village model in China at Alibaba’s Netpreneur Training programme, organised in collaboration with Malaysia Digital Economy Corp.
“The project aims to reconnect and revitalise rural communities and help them get ready for tomorrow’s world, ensuring a sustainable future,” he said at the launch of “Lazada 11.11 Shopping Festival Returns”, here, yesterday.
Lee said Lazada is actively championing innovative ways to engage with the rural communities and small and medium enterprises to sell their products in the store.
The products include Orang Asli organic rice, Sempalit peanuts, Bentong soya sauce and Bentong ginger powder.
Lazada Malaysia has reported staggering 97 per cent growth in new sellers on the platform since September last year.
Lee said Malaysians could expect the lowest price guaranteed platform during Lazada’s flagship 11.11 Global Shopping Festival this year.
During the 24-hour sale on Nov 11, Lazada would have 80 million deals, 25 per cent of which with free shipping.
Lazada Malaysia chief executive officer Leo Chow said it had made 11.11 one of the key growth drivers, changing the way people shop and merchants do business.
“The Lazada 11.11 Shopping Festival has played a significant role in the boom of the Malaysian e-commerce industry, which is set to contribute more than RM100 billion to gross domestic product by next year,” said Chow.