KFC extends reach with debut on Shopee
KUALA LUMPUR: KFC Malaysia has enhanced its customer digital experience, with its debut on Shopee, one of Malaysia’s leading e-commerce platforms.
In line with its consumer-centric strategy, KFC Malaysia is determined to boost availability of its products and services online through the introduction of the store on Shopee.
KFC customers can now enjoy greater access and more value with attractive KFC Self Collect promotions on the e-commerce platform.
Just in time for the highly anticipated Shopee 11.11 Big Sale, KFC Malaysia rewarded its customers with amazing Finger Lickin’ Good deals on the online shopping platform.
Customers get to enjoy their favourite KFC meals at great discounts via “Buy 1 Free 1” and “Shocking Sales” deals available exclusively for KFC Self Collect.
The Self Collect feature allows a convenient and hassle-free way of ordering KFC online and collecting orders at customers’ preferred time and KFC location.
“When it comes to enhancing customer experiences, KFC Malaysia has been working on a number of initiatives to make it easier for customers to enjoy our signature offerings outside of the restaurant environment.
“Mobile phones are becoming our new point of sales and we want to ensure that we provide an all-encompassing service that addresses customers’ convenience,” said Angelina Villanueva, KFC Malaysia chief marketing officer.
“KFC Self Collect allows customers to beat the queue to enjoy KFC meals wherever and whenever they want. We hope our customers will enjoy the promotions on Shopee.”
The Shopee 11.11 Big Sale was the e-commerce platform’s biggest one yet — with the introduction of new features, games and tech enhancements, along with new local and international brands that have onboarded the platform over the past year.
It featured fun inapp games like Shopee Catch, Shopee Strike, Voucher Together-Gether, Shopee Lucky Egg and Shopee Quiz on the App, all with Shopee Coins and vouchers to be won.
A total of 11 million orders were recorded on Nov 11 last year — 24 times increase from Shopee’s first 11.11 campaign in 2016.
“The partnership with KFC sees a clever use of each other’s strengths — Shopee’s wide reach across Malaysia with 20 million downloads and KFC’s Self Collect feature which allows users to beat the queue and enjoy their favourite KFC meals conveniently.
“We look forward to more collaborations with KFC in the future,” said Shopee regional managing director Ian Ho.