LEO BURNETT IS ‘AGENCY OF THE YEAR’
Maxis and Grey Malaysia win gold awards for their campaigns
LEO Burnett Advertising was named “Agency of the Year” while Maxis was named “Brand of the Year” at the 12th edition of the Malaysia Effie Awards.
From a total of 138 entries, 40 finalists were shortlisted with two gold, eight silver and 20 bronze awards presented to the winners for their creative campaigns.
Each finalist also received Effie points that will contribute to the agency’s ranking on the Global Effie Index.
Creative agency Leo Burnett also took home one gold, two silver and six bronze awards. It received the gold award for its campaign “The Unheard Prayer” for Maxis.
Maxis won one gold, one silver and four bronze awards.
Another gold award was presented to Grey Malaysia for its “Wanita Besi” campaign for Pantene.
The 4As Malaysia said three new categories — entertainment and sports, financial cards and introduction of new products or services — were added this year.
“This brought the total to 24 products and services and 11 specialty categories. In addition, two categories, ‘Efforts for Good — Brands’ and ‘Efforts for Good — Non-Profit/Pro-bono’ were renamed to ‘Positive Change: Social Good — Brands’ and ‘Positive Change: Social Good — Non-Profit’, respectively,” it said.
Malaysia Effie Awards 2019 organising chairman Irene Wong said this year’s theme of “Science and Magic” truly encapsulated the soul of the Effies.
“We are only just discovering the impact of big data,” she said.