Munchy’s bags ‘Biscuit Brand of the Year’ title in London
Munchy’s bagged the “Biscuit Brand of the Year” award at the World Branding Awards held at Kensington Palace in London recently.
Organised by the World Branding Forum, a global non-profit organisation based in London, the awards were dedicated to advancing branding standards for the good of the branding community and consumers.
Munchy’s chief executive officer Rodney Wong credited the win to the agency’s 28 years of hard work and product innovation.
The award is an acknowledgement to the tireless effort of the Munchy’s team that “builds and maintains the brand presence” in an ever changing market.
“It is also a global recognition of our strong brand equity,” said Wong.
World Branding Forum chairman Richard Rowles said the award was a celebration of the continuous efforts that was vital to build outstanding brands.
“The winning brands established strong brand recall, top-ofmind awareness and trust among their consumers.”
Its managing director Julian Anderson said a good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive.
“To be a winner at the awards, the brands have shown that they have built themselves up to such a degree that they are placed among the best brands in the world,” added Anderson.
The winners are judged through three streams, namely brand valuation, consumer market research and public online voting.
...the brands have shown that they have built themselves up to such a degree that they are placed among the best brands in the world.
JULIAN ANDERSON
WBF managing director