TM AND MFL SIGN UNDISCLOSED DEAL
Three-year sponsorship agreement for M-League
THE Malaysia Football League (MFL) inked a three-year deal with Telekom Malaysia (TM), via its subsidiary TM Multimedia (TMM), as one of the M-League sponsors yesterday.
However, the media was caught off-guard when both parties refused to reveal the total amount of the sponsorship deal.
It is, however, understood that the sponsorship deal is in the region of RM30 million but MFL president Datuk Hamidin Amin, when asked about it, said: “Both parties agreed not to disclose the amount to the public.”
“This is not for public or media knowledge. It is a deal between both parties for the betterment of football,” said a stern-looking Hamidin when addressing the media at the TM Convention Centre in Kuala Lumpur yesterday.
MFL interim chief executive officer Datuk Ab Ghani Hassan also refused to comment about it.
“No comment... we have to respect the agreement with TM. However, the amount is enough to be distributed to the teams,” said Ghani.
Following the signing ceremony, TM is now the title sponsor of the Malaysia Cup and co-sponsors of the Super League, Premier League, FA Cup and Challenge Cup.
The deal also covers exclusive broadcasting, mobile and online streaming rights for the Charity Shield, Super League, Premier League, FA Cup and Malaysia Cup on all Unifi television platforms.
“The total amount will be disclosed to MFL’s stakeholders as they are our partners,” said Ghani.
Based on the assumption that the deal sealed yesterday was worth RM30 million per season, Super League teams stand to receive RM1.5 million while those in the Premier League will get RM500,000.
In 2018, the MFL signed a whopping RM480m eight-year deal with TM but the agreement was cancelled after both parties failed to meet obligations early last year.
MFL then decided to file a lawsuit before they dropped it last October.
“I don’t want to dwell on past issues. We are now moving forward. We may announce other partners soon,” Hamidin added.