THE DRIVE TO SUCCEED
Parents, the pillar of South Korean women’s dominance on the greens
WHEN South Korea’s domestic women’s golf tour held its premier event last week — without spectators because of the coronavirus pandemic — no fewer than three of the world’s top 10 players took part.
The country of 52 million people has a disproportionate share of the women’s world golf rankings, providing eight of the current top 20.
In a demonstration of their prominence, Korean women have won at least one major every season since 2010, with coronavirus cancellations perhaps the biggest threat to their run this year.
The phenomenon, players and commentators say, is the result of several factors: driven parents, intense training, a highly competitive society, sponsorship money, and the shining example of 25time LPGA winner Pak Se-ri.
Of those, one element is critical — the unstinting support and relentless encouragement of parents, who wait for hours while children practise, shuttle them between venues and spend significant sums on coaching.
“All-out parental support” is vital for success, world number six Kim Sei-young, who has 10 LPGA wins and took part in the KLPGA Championship, told AFP.
It parallels the time, resources and pressure many South Korean parents pour into their children’s academic development in the attempt to secure a sought-after place at one of the country’s top universities.
South Korea ranks eighth globally for number of courses, according to the Royal and Ancient’s 2019 Golf in the World report, with 798 spread across 440 facilities.
But while driving ranges and screen golf are cheap and popular, green fees often cost hundreds of dollars and clubs are seen as elitist and expensive.
The potential returns on a golfing investment are huge: Seiyoung has won a total of US$8.8 million (RM 38.5 million) in prize money in the five years since her debut on the US-based LPGA Tour, where she holds the 72-hole scoring record at 31 under.
And even lower down the ladder, there are rewards on offer.
Unusually, the South Korean women’s tour is a bigger spectator sport in the country than the men’s equivalent, reflecting their contrasting fortunes.
South Korea has produced a handful of world-class men — including Y.E. Yang, Asia’s only men’s major-winner after he held off Tiger Woods at the 2009 PGA Championship — but nothing like the production line of top women.
Theories for the contrast include that the average physical differences between Asians and Westerners are smaller among women than men, and that male South Korean players’ development is interrupted by compulsory national service.
Last year’s KLPGA tour offered nearly KRW30 billion (RM105.7 million) in prize money across 30 tournaments, more than twice the KRW14.6 billion available on the 17-event men’s tour.
And several South Korean firms, often in the finance or construction sectors, sponsor golfers on the domestic tour, with the company logos appearing next to each player’s name on KLPGA scorecards.
The funding means that players can concentrate on training, said
Chosun Ilbo golf journalist Min Hak-soo, while “sponsors invest hoping that their players will raise national pride just like Se-ri.”
Sei-young, 27, is just one of the South Korean women to follow in the footsteps of Se-ri, who won the 1998 US Open aged 20 in her rookie LPGA season, becoming the first Asian to win the oldest women’s major.
Se-ri became the poster-girl for a Korean golfing boom, paving a “glittering golden path for an entire generation of young Korean golfers“, said Spencer Robinson, chief representative at the Singapore-based Asian Golf Industry Federation.
In a culture where success in international sporting competition is celebrated as symbolising national power, Se-ri claimed the Order of Merit title that year and went on to win four more LPGA majors.