Oxwhite upbeat about achieving double-digit growth

Oxwhite, a direct-to-consumer premium lifestyle brand, is set to reach its goal of achieving double-digit growth by the end of this year.

Oxwhite founder C.K. Chang said the brand broke the Malaysian equity crowdfunding record in December last year by securing an investment of US$1.188 million from 485 investors.

“Thanks to the belief and support that our investors have in us, we will dedicate our second anniversary to the growth of our business, starting with a more aggressive birthday anniversary promotion that also coincides with the 7.7 Mid-Year Sale,” he said.

Oxwhite, which is operated by Synergy Four Sdn Bhd, is giving away cash vouchers worth more than RM50,000.

It is also partnering with fellow startup HappyFresh to give away additional cash vouchers worth more than RM11,000

“We aim to grow our customer base by 200 per cent by year end.”

Chang said this was not impossible given that Oxwhite had attracted more than 80,000 customers in less than 24 months and sold more than 400,000 items on its platform since 2018.

The lifestyle brand, which first sold made-to-order luxury shirts, has expanded its offerings to homecare and personal care products.

“This year, we aim to add another 50 products to our line-up, starting with basic white tees and luxury hotel-grade bamboo towels this month.

“Come September, we will be launching a range of performance products so that fitness and activewear enthusiasts can look forward to buying affordable premium quality products,” he said.