UEM Sunrise records over RM400m sales

KUALA LUMPUR: UEM Sunrise Bhd recorded more than RM400 million in sales and bookings two months into its “The Happy Chase” campaign.

The property developer launched the campaign in response to the reintroduction of the Home Ownership Campaign under the Economic Recovery Plan.

Its Residensi AVA project, for example, has seen a take-up of 55 per cent for the first tower. It forms the first phase of Kiara Bay, a 29.5ha flagship waterfront development in Kepong.

Frischia, a contemporary double-storey terraced home offering in Serene Heights Bangi, and Phase 1A of Senadi Hills in Iskandar Puteri, have seen a 91 and 80 per cent take-up, respectively, since they were launched in July.

“We were persistent in pivoting our strategies to continue building awareness and interest in our products and the UEM Sunrise brand during the Movement Control Order (MCO) and Conditional MCO periods,” said managing director and chief executive officer Anwar Syahrin Abdul Ajib.

The campaign offers booking fees from as low as RM1, waiver on sales and purchase agreement and loan legal fees and a multitude of other rewards, including additional rebates and subsidies.

Anwar said UEM Sunrise would continue to push ahead with new launches, including Allevia in the heart of Mont’ Kiara and Plot B of Solaris Parq.