Amazon ropes in Bachchan for A.I. voice

NEW DELHI: Amazon.com Inc. has signed up India’s biggest movie star Amitabh

Bachchan for its Alexa voice assistant in a bid to lure users in the world’s second-most populated nation to its services. The 77-year-old Bollywood patriarch’s image is ubiquitous across the country on advertisements for everything from hair oil, cement to even an Unicef-backed polio vaccination campaign. Amazon expects his universal appeal to help it take on rivals Apple Inc.’s Siri and Alphabet Inc.’s Google Assistant. cies