SPREADING LOVE WITH ‘KASIH & PIZA’ MEALS
Domino’s invites customers to join its campaign to distribute food to the needy
DOMINO’S Pizza has initiated the “Kasih & Piza” campaign to embrace kindness and give back to the less fortunate simply by sharing a meal.
Customers are encouraged to participate in the campaign, in which Domino’s is taking the lead by distributing 115 pizzas to charity homes, single mothers, the differently-abled and the underprivileged.
Domino’s Pizza Malaysia and Singapore group chief marketing officer Linda Hassan said a kind gesture could create a better environment for society.
“As a brand that emphasises the importance of being emotionally-connected, our responsibility ties back to our brand promise of ‘It’s All About You’.
“We look forward to inspiring and uniting Malaysians for the greater good. Kindness is one of the values that drives us forward and we are happy to be able to share it with our customers and communities,” she said in a statement recently.
The company said the campaign would be a great opportunity for Malaysians to step forward and start making a difference in society.
“With a simple and altruistic deed such as this, everyone can do his or her part in spreading joy to anyone, or even support causes they believe in. By extending someone a ‘Kasih & Piza’ meal set, we hope to ease the difficulties the person may face.”
To participate, customers need to key in the addresses of the people they intend to share their love with and select the nearest Domino’s store for delivery purpose.
Domino’s “Kasih & Piza” offers meal sets ranging from RM30 to RM100. Every purchase of “Kasih & Piza” comes with an exclusive greeting card.