ODE JEE TARGETS 5 MILLION USERS
First halal food delivery app will operate in the whole of the peninsula by year end, says CEO
ODE Jee, the country’s first halal food delivery application, has set its sights on expanding services across the country by the end of this year.
After starting operations in Johor last month, Ode Jee, which will begin servicing vendors of various halal food and beverages in the east coast starting next month, is targeting five million downloads by consumers.
Ode Jee chief executive officer Yussaini Ali said that from next month, the services would cater to consumers in Kuantan, Kuala Terengganu and Kota Baru, followed by the Klang Valley, the northern states and the whole peninsula by year-end.
“Since its soft launch in January, the company has some 300 registered vendors who signed up through the application.
“We target at least 3,000 vendors to register in Pahang, Terengganu and Kelantan, and five million users nationwide in stages.
“All food and beverage vendors who are registered with Ode Jee have halal status, which is 100 per cent owned and operated by Muslims with certification.
“We are providing more options to consumers to place their food orders,” he said after the Ode Jee application pre-launching ceremony by state Religious Affairs chairman Datuk Seri Syed Ibrahim Syed Ahmad.
Yussaini said the idea of setting up Ode Jee was to capitalise on the online food delivery market, which has gained in popularity during the Covid-19 pandemic.
He said the company also offers job opportunities as Ode Jee food delivery riders and those hired would be given incentives to ensure that they were taken care of.
Syed Ibrahim lauded the move to pick Kuantan to launch the service, saying the recently proclaimed city was regarded as the gateway to the east coast.
“The state government will provide support and I hope the new application will create more awareness among Muslims of the importance of halal compliance involving food items.
“The move to introduce the application is timely with Ramadan as consumers can order breakingof-fast dishes without stepping out of their homes,” he said.