Sports Direct superstore opens in Tropicana Gardens Mall
PETALING JAYA: Tropicana Gardens Mall, which is owned by Tropicana Corp Bhd, is buzzing with a host of activities.
Recently, Sports Direct Malaysia opened its latest superstore at the shopping centre.
It boasts 28,000 sq ft of retail area that includes both Sports Direct and USC stores.
The superstore launch coincided with Sports Direct’s announcement of its holding company for the region, Frasers Group Asia Sdn Bhd.
Frasers Group Asia managing director Paul Gibbons said in a statement the Covid-19 pandemic had only temporarily delayed its expansion in Southeast Asia.
“We are continuing to develop our Sports Direct store concept, which will include the new USC, hence providing a seamless crossover from sports to street as well as leisurewear.
“Our primary aim remains, which is to deliver unparalleled value and a variety of branded sports gear but now in a fresh, easy-to-shop format across various sports and lifestyle zones.”
Tropicana group executive director Jared Ethan Ang said it was thrilled to house one of the largest Sport Direct stores in Malaysia and a signature USC store.
“It is a privilege for Tropicana Gardens Mall to be chosen by the United Kingdom’s No. 1 sports retailer.
“Fitness fans will be pleased to know that attractive prizes are waiting for those joining the ‘Under Armour’ workout challenge on Dec 11 organised by SportsDirect.”