New Straits Times

THE ACCIDENTAL CFA TRAINER

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IT is not uncommon to see engineerin­g graduates choosing a different career path from their degrees. Chong Jin Yoong, 44, is one of them.

He graduated with first class honours from Universiti Malaya, but became a successful chartered financial analyst (CFA) trainer.

Not only that, he was also elected as CFA Society Malaysia president.

So how did this engineerin­g graduate from Seremban become a name that requires no introducti­on in the financial and investment industry?

Modest in spite of his achievemen­ts, Chong describes his journey as “accidental”.

“I dabbled in stocks while I was working in the informatio­n technology industry. I was trying very hard to understand annual reports and a friend advised me to take up the CFA programme. And that was my ticket into the finance and investment industry,” he said.

“As to how I became a CFA trainer, it was also due to another friend’s advice.

“This incident happened when I was in the banking industry. So, when my friend suggested that I work part-time as a trainer to teach CFA, I decided to give it a try.

“One thing led to another. In 2014, I decided to leave the bank and become a full-time trainer.”

He said he found it challengin­g but satisfying to take on a complex subject and make it relatable to others.

“Whenever possible I use real life analogies to explain a point. Not only does it promote better understand­ing, it makes people remember things better.”

Chong mentions Lego bricks and blockchain technology to cite an example.

On the topic of “fake gurus”, he said one should not be too quick to call anyone who was offering an investment course a “fake guru”.

“I believe that everyone has something to teach and to share. The difference is that for CFA charterhol­ders and other financial market practition­ers licensed by regulators such as the Securities Commission, we have strict guidelines as to how we can present our views and advice, or even to offer a course.

“But in this day and age, anyone who has a huge following on social media has a certain degree of influence.

“So, comments and viewpoints from these influencer­s can drive sentiments that affect investment decision-making.

“For example, we look at fundamenta­ls. You have Tesla, a company that is selling far fewer cars than Toyota and Volkswagen but its market cap is more than the top two brands combined.

“Why? A large part of it is driven by sentiment. The prevalence and power of social media has amplified this sentiment-driven investing, for better or worse. Some unlicensed coaches are, in fact, great storytelle­rs who are able to engage their audience effectivel­y.

“However, I believe that all coaches, whether licensed or not, have some knowledge to share. The retail investors will have to judge for themselves whether what is being offered has

value or not.”

Chong founded Ogos Learning Resources Sdn Bhd, where he is its director and principal trainer.

He is a profession­al education trainer covering subjects such as fixed income, derivative­s, structured products, blockchain and cryptocurr­encies.

He is also a CFP trainer of Module 3 — Investment Planning. But the courses are mainly offered banking sector employees.

Whenever possible I use real-life analogies to explain a point. Not only does it promote better understand­ing, it makes people remember things better.

The writer was a journalist with The New Straits Times before joining a Fortune Global 500 real estate company. This article is a collaborat­ion between the New Straits Times and Tradeview, the author of ‘Once Upon A Time In Bursa’.

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 ?? ?? Chong Jin Yoong conducting a class on blockchain technology.
Chong Jin Yoong conducting a class on blockchain technology.

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