New Straits Times

Kittie Yiyi launches beauty brand

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FASHION designer Kittie Yiyi has channelled her creativity to beauty with the launch of her new beauty brand, Kittie Yiyi Beauty.

Called “Cross The Line”, it features a line-up of pen-shaped liquid eyeliners that are inspired by children’s stationery.

Waterproof and smudge-proof, the eyeliners come in six shades and promise an easy-glide formula for easy applicatio­n.

It’s vegan, paraben-, gluten- and cruelty-free.

Every shade is given a unique name, such as Dreamgirl, Eyes On You, Big Sis Energy, Happiest Day, What’s New? and Perfectly Imperfect.

“I have grown so much as a person, as a brand, and as a business, during the pandemic.

“Looking back and into the future, I want to learn more about the beauty industry, create safer and innovative products, share my knowledge from years of experience, all in hopes to empower others to never let go of their inner spark,” she says in a press statement.

The liquid eyeliners are available on the official Kittie Yiyi Beauty Shopee store. There are options to purchase the item individual­ly or in a set, which includes all six shades, an organiser, a designer outfit that comes in Rainbow Blue or Checkmate Green, and a sticker pack.

The products are also available at www.kittieyiyi.com.

 ?? ?? Customers can also buy the liquid eyeliners in a set that comes with other items like an organiser.
Customers can also buy the liquid eyeliners in a set that comes with other items like an organiser.
 ?? ?? Cross The Line features liquid eyeliners in six shades.
Cross The Line features liquid eyeliners in six shades.

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