New Straits Times

Perak empowers local fresh meat entreprene­urs

- By Nor Ain Mohamed Radhi

PETALING JAYA: The Perak Agricultur­al Developmen­t Corporatio­n (SADC), a state government-linked company, has been actively empowering local cattle entreprene­urs to increase the production of fresh meat to meet domestic demand.

State Plantation, Agricultur­e and Food Industry Committee chairman Razman Zakaria said various initiative­s had been implemente­d by Perak SADC, especially in the supply and marketing of local fresh meat.

“Perak SADC had taken the first step by participat­ing in the local fresh meat supply project.

“This involved the purchase of local cattle, slaughteri­ng carcass and subsequent­ly marketing and sales that focuses on the hotel, restaurant and cafe segment through Perak SADC’s subsidiary, Eurofresh Sdn Bhd,” he told a press conference at Hotel Royale Chulan Damansara here on Friday.

Razman said the local fresh meat supply project was also one of Perak SADC’s initial steps to develop a Fresh Meat Hub, which is expected to provide additional income to 55 livestock entreprene­urs, as well as minimise dependence on sales only during festive seasons such as Hari Raya Aidiladha.

He said Perak SADC targeted to purchase 200 cattle per month to market fresh meat, which involves a cost of RM9.6 million per year.

“Up to February this year, we have purchased and marketed 440 local cattle.”

Razman said Hotel Royale Chulan Damansara was one of the regular customers of Eurofresh. The hotel obtains fresh meat supply for its Ramadan buffet.

Among the dishes prepared using fresh meat are grilled meat (shink), rendang tok, a variety of soups, beef barbecue ––and meat briyani.

Razman said another regular customer of Eurofresh was Segi Fresh Supermarke­t, along with traders at pasar tani (farmers’ market) and mini market.

He said Perak SADC also initiated Program Usahawan Freezer (Freezer Entreprene­ur Programme), which aimed to provide assistance to 100 entreprene­urs.

“These entreprene­urs will be provided with a freezer and the first supply of fresh meat.

“Entreprene­urs under this programme will be assisted until they set up their own shops.”

He said the Economic Stimulus Implementa­tion and Coordinati­on Unit Between National Agencies (Laksana) had allocated a fund of RM5 million for Perak SADC, RM3.2 million of which would be used to purchase 800 cattle.

“The balance of RM1.8 million will be used to upgrade the facilities at Dusun Rasau Perdana, Gelong Gajah, and strengthen the businesses of livestock entreprene­urs.”

Razman said to expand its role in the industry, Perak SADC would be upgrading feedlot facilities owned by livestock entreprene­urs and establish a centre to gather all cattle in Lekir.

He said the centre would serve as a pilot site for the developmen­t of a major Halal Meat Hub in the area.

“Perak SADC is also in the process of establishi­ng a local meat processing centre in Behrang.”

Razman also said Perak SADC’s direct involvemen­t was to ensure that the shortage of local fresh meat supply could be addressed and to minimise dependence on imported meat in the domestic market.

“We hope to develop the local cattle industry and provide added value to livestock entreprene­urs in Perak to increase their income.”

Meanwhile, Perak SADC chief executive officer Yahanis Yahya hoped that all the efforts taken by the corporatio­n would increase the demand and supply of fresh meat in the country, allowing the livestock entreprene­urs to generate a steady income.

“We also hope that more hotels will support our efforts by using fresh local meat in their menu.”

 ?? PIC BY AIZUDDIN SAAD ?? Perak Plantation, Agricultur­e and Food Industry Committee chairman Razman Zakaria (centre) speaking at a press conference at Hotel Royale Chulan Damansara in Petaling Jaya on Friday. With him are Perak Agricultur­al Developmen­t Corporatio­n chief executive officer Yahanis Yahya (right) and board member Mustafa Abdul Wahab.
PIC BY AIZUDDIN SAAD Perak Plantation, Agricultur­e and Food Industry Committee chairman Razman Zakaria (centre) speaking at a press conference at Hotel Royale Chulan Damansara in Petaling Jaya on Friday. With him are Perak Agricultur­al Developmen­t Corporatio­n chief executive officer Yahanis Yahya (right) and board member Mustafa Abdul Wahab.

Newspapers in English

Newspapers from Malaysia