RSDH rebrands eye care facility

KUALA LUMPUR: The Ramsay Sime Darby Health Care (RSDH) group has carried out a rebranding exercise to provide patients with comprehensive and technology-centric eye care services.

RSDH said the rebranding exercise was spearheaded by its Ara Damansara Medical Centre (ADMC) and Subang Jaya Medical Centre (SJMC), which launched their newly rebranded one-stop facility, Eyecentric.

The one-stop facility focuses on services ranging from early and preventive care to the medical management of a comprehensive list of eye conditions and diseases.

“The one-stop facility is also aligned with the overall goal to establish a professional relationship with each patient with upto-date technology and techniques, while ensuring visits are convenient and hassle-free,” it said.

SJMC chief executive officer (CEO) Bryan Lin said the hospital aimed to improve patient experience through simplification, adding value and digitalisation.

“Given there has been a paradigm shift in how medical care is being provided globally, rebranding our eye care services can enable patients to better utilise our services to meet their individual needs.”

The Covid-19 pandemic affected Malaysians’ lifestyle and working habits, with many spending more time in front of digital devices out of necessity, while others chose to focus on treating more pressing health concerns, all of which have impacted eye care.

According to ADMC CEO Miranda Harumal, the hospital expected huge value in investing in technology central to the success of Eyecentric.

“We cannot deny the growing importance of digitalisation to enhance healthcare. This is clearly evident when it comes to eye health, where cutting-edge technology plays a key role in making diagnosis and treatment more safe, efficient and effective,” she said.

The Bukit Tinggi Medical Centre is expected to roll out its Eyecentric facility before the end of this year.