Avanade opens digital innovation studio
KUALA LUMPUR: US-based Avanade announced it has launched its first digital innovation studio in Malaysia.
Situated in Avanade’s expanded office space in Tun Razak Exchange here, the studio will be home to a multi-disciplinary team of designers, developers, engineers and product managers, dedicated to helping clients re-imagine experiences and create new products and services through a design-led, usercentric approach, it said in a statement.
The new digital innovation studio combines Avanade’s deep engineering and technology experience with the agility and creativity of a digital agency to deliver enterprise-scale projects for businesses in Malaysia’s key industries such as energy, oil and gas, telecommunications and financial services.
To help companies get started, the studio will create physical and digital spaces where companies can find inspiration, co-create new ideas and test the latest
technologies from proof-of-concept and prototype to market launch and scale.
For example, the studio partnered with a multinational retailer to rethink the future retail experience — one that uses artificial intelligence and the Internet of Things to create a personalised experience, from room ambience and curated shelves to preferred payment methods, for every customer.
Avanade managing director (Southeast Asia) Bhavya Kapoor described Malaysia as a strategic market with the investment underscoring its commitment to develop local talent and support its digital economy aspirations.
“The nation’s MyDigital initiative will unleash new growth opportunities for agile and innovative organisations that are enough to seize them.”
Avanade regional innovation and studio lead (Southeast Asia) Girish Khanna said having an indepth understanding of end-user perspectives, collaborating across disciplines and co-creating with clients are key aspects of Avanade’s human-centred approach.
Avanade is a provider of digital, cloud and advisory services, industry solutions, and design-led experiences across the Microsoft ecosystem.
Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation.