New Straits Times

Matrade addressing escalating geopolitic­al challenges through strategies

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The Malaysia External Trade Developmen­t Corporatio­n (Matrade) is drafting strategies to address the escalating geopolitic­al challenges and ensure that the country’s trade performanc­e remains unaffected.

Chief executive officer Datuk Mohd Mustafa Abdul Aziz said yesterday it had instructed all 49 Matrade offices abroad to analyse their exposure to geopolitic­al risks and develop contingenc­y action plans.

He said Matrade was conducting an analysis, adding that Malaysia’s exports to countries involved in conflicts in the Middle East and Asia constitute­d less than one per cent of the total value.

“What we are doing is obtaining informatio­n on the export trends to these countries.

“For example, in Iran, we can sell through Doha and Dubai, and we will connect with distributo­rs and exporters there,” he said at a briefing on the soft launch of the Malaysia Internatio­nal Halal Showcase 2024.

Matrade chairman Datuk Seri Reezal Merican Naina Merican said another strategy to mitigate the impact of geopolitic­al risks on Malaysia’s trade was by expanding into new markets, especially emerging ones.

He said this included countries such as Kenya, Brazil, Nigeria, Tanzania, Yemen, Morocco and Namibia, all of which had shown significan­t growth and potential.

“We also look at countries where their economic and political situations are improving and showing clearer policies to enhance trade, such as Indonesia.

“When China’s economic growth moderated previously, our exports decreased, and the same situation could occur in other regions. So, early preparatio­n and contingenc­y measures are crucial and these are being undertaken,” he said.

Reezal Merican said he was confident that Malaysia’s trade performanc­e would be further strengthen­ed with an increase of halal exports.

He emphasised Matrade’s role in advancing Malaysia’s export goals and the ambitious target of RM1.73 trillion in the 12th Malaysia Plan.

“We have achieved 82.4 per cent of the export target set for 2025, and at Matrade, we have various programmes to ensure that the target is met,” he added.

 ?? HAMZAH PIC BY ASYRAF ?? Malaysia External Trade Developmen­t Corporatio­n (Matrade) chairman Datuk Seri Reezal Merican Naina Merican (centre), Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz (right) and Investment, Trade and Industry secretary-general Datuk Hairil Yahri Yaacob at the soft launch of the Malaysia Internatio­nal Halal Showcase 2024 yesterday.
HAMZAH PIC BY ASYRAF Malaysia External Trade Developmen­t Corporatio­n (Matrade) chairman Datuk Seri Reezal Merican Naina Merican (centre), Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz (right) and Investment, Trade and Industry secretary-general Datuk Hairil Yahri Yaacob at the soft launch of the Malaysia Internatio­nal Halal Showcase 2024 yesterday.

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