MARCH MATTA FAIR CHARTS MILESTONE
Event attracted more than 170,000 visitors and generated RM230m in sales
THE Malaysian Association of Tour and Travel Agents (Matta) said the 54th edition of the Matta Fair at the Malaysia International Trade and Exhibition Centre (Mitec) on March 22-24 has been “exceptionally” successful.
The event surpassed expectations by attracting more than 170,000 visitors and generating more than RM230 million in sales, it said.
“We have implemented a strategic plan to alleviate traffic congestion, which has been a concern during previous travel fair.
“Through the provision of shuttle services from key transportation hubs, we managed to reduce traffic-related complaints.
“The overwhelming positive response to this initiative from fairgoers demonstrates the effectiveness of this approach in ensuring a smoother and more enjoyable experience for visitors,” said Matta president Nigel Wong.
According to Matta, there were 278 exhibitors, including 12 national tourism organisations and eight state tourism organisations, an indication that the tour and travel industry remained vibrant.
Domestic sales turnover exceeded RM31 million, indicating massive growth potential.
Wong said Matta was working with RapidKL to augment the transportation options available to fairgoers.
He said there would be a substantial increase in the number of buses to reduce the waiting time for attendees.
This is to encourage visitors and exhibitors to take public transport.
“The success of last month’s Matta Fair is a significant milestone, signalling that the tourism industry is in the last stages of recovery and geared towards rapid growth over the next few years,” added Wong.
China took the top spot among the top 10 most popular destinations, followed by Japan, South Korea, Malaysia, Turkiye, Vietnam, Taiwan, Switzerland, Italy and the United Kingdom.
For domestic tourism, consumers have a preference for packages from Selangor, Sabah, Terengganu, Pahang, Kedah and Penang.
Packages from North Americas, Africa, Europe, Asia and Australia were also in demand.