DREAM WORLD

Part of its new multichannel campaign, iwc schaffhausen’s interactive Virtual Reality (VR)

movie takes you on a motorcycle ride across the vast and arid Mojave Desert, starting from an apartment in downtown Los Angeles. Starring Bradley Cooper who wears the Big Pilot’s Watch Edition “Le Petit

Prince”, the virtual experience can be viewed in 360 degrees, with the option to make individual decisions at several points throughout the journey that alter the

outcome of the story. Created in collaboration with Google, the interactive movie is available for download on

Google Spotlight Stories. The viewing experience can also be enhanced with VR accessories, such as

Google Daydream or a cardboard VR headset.