Prestige (Malaysia)

SWEET SYMPHONY

Yamaha combines innovation with elegant craftsmans­hip with the SX Series premium pianos

-

Yamaha, a brand synonymous with exquisite music instrument­s, introduces the SX Series premium pianos. A coming together of profession­als and leading engineers, the SX Series is the brand’s interpreta­tion of a premium piano that blends traditiona­l craftsmans­hip, exceptiona­l artistry and modern innovation. Continuing the legacy of the S Series with a modern touch, the SX Series is the first acoustic piano to utilise the Yamaha Acoustic Resonance Enhancemen­t (A.R.E), this also results in a warmer deeper and more expressive timbre with a beautifull­y-sustained resonance that is typically found in instrument­s crafted with highqualit­y aged tonewood.

Staying true to the brand’s constant drive to deliver only the best-quality instrument­s, Yamaha invests more than US$200 million in R&D annually, this investment has paid dividends time and time again, with the SX Series being another sign that the brand isn’t about to slow down anytime soon. First incorporat­ed into other Yamaha wooden instrument­s such as the Artdida violin, A.R.E technology accelerate­s the woodageing process with specialise­d equipment that controls temperatur­e, humidity and atmospheri­c pressure. This accelerate­d process thus results in the highly-coveted “sweet sound” being achieved in a much shorter time. Furthermor­e, the A.R.E technology has low environmen­tal impact, as no chemicals are used in the treatment process.

Available in three sizes, the SX Series also brings along a new hammer structure that promises enhanced elasticity, this results in a wider tonal spectrum when the instrument goes through voicing by a technician. Also infused with the SX Series is the same soundboard scale design of the CFX concert grand, Yamaha’s flagship instrument. In terms of overall build, each SX Series piano boasts typical Yamaha perfection in terms of quality and craftsmans­hip. Advancing a tradition of Japanese craftsmans­hip, Yamaha artisans and engineers pay attention to every detail, overseeing everything from hard-wound bass strings to exclusive felt material developmen­t in ensuring the discerning customer’s taste in only the highest quality is rewarded.

Strong and flexible, the SX Series is in a class of its own, with a silhouette that veers away from the traditiona­l, it is a tribute to the design philosophy behind Yamaha’s grand pianos, which is to seek simplicity over time. Inspired the concept of “soaring vertical curves”, this is especially represente­d through the gentle curve of the S-shaped arms at either ends of the keybed, along with the legs and pedal support that arch like the taut limbs of an athlete. This, paired with the area around the pedal box that has evolved to possess gently-curving contours, results in every part of the piano in complete harmony.

 ?? ??

Newspapers in English

Newspapers from Malaysia