Yeoh Pei Teeng

Re­viv­ing Her­itage

Prestige (Malaysia) - - Toys -

Sheer hard work, in­tegrity and ded­i­ca­tion are qual­i­ties in­grained in Yeoh Pei Teeng from a young age. Her tran­si­tion from an aca­demic back­ground in sci­ence to a short stint in bank­ing has led to nat­u­ral pro­gres­sion with a new ca­reer at YTL Land & De­vel­op­ment. Helm­ing the ex­ec­u­tive di­rec­tor post at YTL Land, Pei Teeng is ready to em­brace change and take on a more ver­sa­tile ap­proach when it comes to reach­ing out to the younger, in­ter­na­tional mar­ket. “I asked my­self what can I bring to the table, how can I con­trib­ute to this busi­ness and most im­por­tantly, where do I go from here?” she pon­ders openly.

The go-get­ter is cur­rently steer­ing her fo­cus to­wards the group’s 294-acre free­hold land bank known as Sen­tul. With an ur­ban re­newal mas­ter­plan in the works, Pei Teeng hopes to play a sig­nif­i­cant role in re­viv­ing the his­tor­i­cal rail­way town. “Our vi­sion is to in­vig­o­rate this age­ing down­town precinct by in­fus­ing con­tem­po­rary ar­chi­tec­ture and new com­po­nents with­out the sac­ri­fice of its his­tory, cul­ture and ur­ban fab­ric,” she says. With the com­ple­tion of five res­i­den­tial projects and two low-rise com­mer­cial projects, the con­cep­tu­al­i­sa­tion of more mixed de­vel­op­ments is al­ready in the works.

For Pei Teeng, the next 10 to 15 years is set to be trans­for­ma­tional for the real es­tate busi­ness. “I would like to be able to share a lead­ing role in the in­dus­try in defin­ing the fu­ture of real es­tate for the new gen­er­a­tion of prop­erty buy­ers. I look for­ward to chal­leng­ing the sta­tus quo about liv­ing, work­ing and play­ing for this emerg­ing mar­ket seg­ment.”

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