Lee Swee Lin

Am­bi­tious Think­ing

Prestige (Malaysia) - - Toys -

“Peo­ple,” Lee Swee Lin, one of the co­founders of The Picha Project – a so­cial en­ter­prise based in Kuala Lumpur – an­swers when prompted on what the big­gest chal­lenge of run­ning a busi­ness is. “No mat­ter which side you’re look­ing at, we have to think about how to treat peo­ple dif­fer­ently and learn how to com­mu­ni­cate in or­der to reach our goal.”

An im­pact-driven ini­tia­tive that’s been up and run­ning for close to three years, The Picha Project has a sim­ple mis­sion: to serve peo­ple great food while at the same time pro­vide a new hope for refugees to have a fresh start in life. The en­ter­prise aims to em­power refugee fam­i­lies to be self­sus­tain­able through a food de­liv­ery and cater­ing ser­vice that fea­tures au­then­tic tra­di­tional del­i­ca­cies from Syria, Pales­tine, Iraq, Myan­mar and Afghanistan, and has catered close to ev­ery­thing from cor­po­rate lunches to wed­ding din­ners.

“We aim to build a world-class sus­tain­able busi­ness that im­pacts more marginalised fam­i­lies, and to scale The Picha Project by hav­ing more fam­i­lies on board, grow­ing the team and ex­pand­ing on the non-per­ish­able side of things,” Swee Lin de­clares.

The for­mer Le Méri­dien fi­nance ex­ec­u­tive be­lieves in giv­ing ev­ery­thing that she does her 100 per cent and that hav­ing a will­ing at­ti­tude to learn is very im­por­tant. Her ad­vice for aspir­ing en­trepreneurs? “You have to tar­get the ben­e­fi­ciary that you want to im­pact and build your busi­ness model around it. Never give up.”

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