Mark Choo

At the Fore front of Health­care

Prestige (Malaysia) - - Toys -

Mark Choo has al­ways been in the busi­ness of mak­ing peo­ple feel good. From health­care to bou­tique gyms, the se­rial en­tre­pre­neur finds joy in in­no­vat­ing busi­nesses. Back in 2015, Mark launched Teleme, an on­line plat­form that serves to pro­vide the com­mu­nity with con­ve­nient and af­ford­able ac­cess to health­care. In 2017, at the cusp of the rise of bou­tique fit­ness stu­dios, Mark set out to in­tro­duce Tribe, a box­ing stu­dio that of­fers a fo­cused work­out regime. “Both busi­nesses ac­tu­ally com­ple­ment each other, to be healthy nowa­days is not just about eat­ing right or ex­er­cis­ing un­til you drop, it’s about tak­ing on a more holis­tic ap­proach,” says Mark who is now ven­tur­ing into his sec­ond fit­ness stu­dio at Verve Mont Kiara just 10 months after the birth of Tribe.

In­spired by the cir­cus, the fit­ness stu­dio aptly named Cirque is a vast de­par­ture from Tribe as Mark calls this his most dar­ing brand to date. “My team and I would like to bring a work­out place that doesn’t just de­liver a great work­out but also a place where mo­ments can be cre­ated. The name Cirque be­came in­creas­ingly at­trac­tive as we re­alise more re­sem­blance be­tween a group so­cial cir­cuit work­out and the cir­cus, where team­work is val­ued and peo­ple are con­stantly en­ter­tained by mul­ti­ple acts through­out the per­for­mance.”

The in­creas­ingly-sat­u­rated fit­ness in­dus­try also poses a chal­lenge to Mark who ac­knowl­edges that it all comes down to the de­tails such as tak­ing the ini­tia­tive to hear cus­tomers out to build­ing trust in the brand. As for his ad­vice to aspir­ing en­trepreneurs, Mark says, “Keep be­ing a stu­dent of life.”

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