30 Ro­han Ra­makr­ish­nan

Be­yond Hard News

Prestige (Malaysia) - - Hublot -

Ro­han Ra­makr­ish­nan was in­spired by his Malaysian her­itage – and in­escapably ASEAN – to start The ASEAN Post. “Whilst we are all Asians, we are also very dif­fer­ent – es­pe­cially in our cul­ture,” he says. The por­tal pub­lishes in­sight­ful and thought-pro­vok­ing fea­tures on crit­i­cal is­sues that shape the re­gion, in­clud­ing geopol­i­tics, re­new­able en­ergy, mar­kets, tech­nol­ogy, the Belt and Road Ini­tia­tive, and the Fourth In­dus­trial Rev­o­lu­tion. He says The ASEAN Post’s value and pur­pose lie in ef­fec­tive com­mu­ni­ca­tions as that helps fa­cil­i­tate re­la­tion­ships and busi­nesses. Through that, “we can all play a part in build­ing a stronger, more in­te­grated mar­ket­place – that is ASEAN,” he adds.

The ex-banker, who is also a re­new­able en­ergy en­tre­pre­neur, sees them­selves as a com­mu­ni­ca­tions and net­work­ing plat­form for the re­gion. Hence they con­sciously po­si­tion them­selves as such. “What this means is that for ev­ery story, we look be­yond hard news to ob­tain greater depth for the brand/or­gan­i­sa­tion sto­ries and to pro­vide greater per­spec­tive and in­sights to these pieces. We want to be a sto­ry­telling plat­form where or­gan­i­sa­tions, brands can tell real sto­ries,” he ex­plains.

To em­power read­ers with an in­formed view, data is ob­tained from think tanks and re­search in­sti­tutes be­fore it is dis­tilled by ex­pe­ri­enced jour­nal­ists into en­gag­ing ar­ti­cles. Read­ers are mostly made up of those who hold sway over the gen­eral pub­lic. Mean­while, Ro­han is go­ing full steam ahead as he aims for The ASEAN Post to be South­east Asia’s first com­mu­ni­ca­tions and in­tel­li­gence plat­form.

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