27 Amelia Tan

Mak­ing Sleep a Pri­or­ity

Prestige (Malaysia) - - Hublot -

Sleep de­pri­va­tion. It’s an ur­ban dis­ease that many take for granted but Amelia Tan has been prop­a­gat­ing the idea of a good night’s sleep since she joined Getha Bed­ding in 2015. Though she over­sees mul­ti­ple departments at the fam­ily busi­ness, her role as busi­ness de­vel­op­ment di­rec­tor re­quires her to be in­volved in ev­ery as­pect of the com­pany’s mar­ket­ing, dig­i­tal, events and busi­ness de­vel­op­ment.

Re­spon­si­ble for spear­head­ing the e-com­merce divi­sion at Getha, which has grown 10 times over the past three years, Amelia is chart­ing a new path for the busi­ness to reach out to new con­sumers. “It’s im­por­tant to keep your­self ex­posed to the lat­est news and tech­nol­ogy not nec­es­sar­ily only within the in­dus­try but all medi­ums and plat­forms. Keep­ing an open mind and try­ing new ex­pe­ri­ences is key.”

As a fam­ily busi­ness, Amelia says keep­ing con­sis­tent val­ues and cul­ture within the com­pany has been in­te­gral in long-term sus­tain­abil­ity. “The heart of our com­pany – our peo­ple – plays a sig­nif­i­cant role in the growth of the busi­ness,” she says, fur­ther shar­ing that their longest serv­ing em­ployee has been with the com­pany for 37 years. The home-grown brand turns 50 next year and has a pres­ence in over 20 coun­tries world­wide, spe­cial­is­ing in 100 per cent nat­u­ral la­tex bed­ding prod­ucts.

When prompted on her fu­ture achieve­ments, the am­bi­tious Amelia has a main goal in mind. “By 40, I’ll be run­ning a 100 mil­lion dol­lar com­pany and have built Getha as a fa­mous Malaysian brand world­wide.”

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