30+ Geral­dine Dreiser

C raft­ing Travel Ex­pe­ri­ences

Prestige (Malaysia) - - Hublot -

Though Geral­dine Dreiser never in­tended to join the travel in­dus­try, a stint at an air­line and sub­se­quently a post at a travel concierge for a credit card com­pany spurred her to switch ca­reers. “Know­ing that the work I do im­pacts the most spe­cial time in peo­ple’s lives, whether they are trav­el­ling for a fam­ily hol­i­day, cel­e­brat­ing an­niver­saries, birth­days or sim­ply just to feed their wan­der­lust. We have a hand in craft­ing those trea­sured mo­ments for them,” says the vice pres­i­dent of mar­ket­ing at YTL Ho­tels who has a back­ground in biotech.

As a hote­lier, Geral­dine notes how lux­ury travel has evolved to­day, as unique ex­pe­ri­ences are now be­ing sought after by trav­ellers. “When we speak about lux­ury travel, we mean merg­ing the stay with the sur­round­ings, lo­cal­is­ing the ex­pe­ri­ence as much as pos­si­ble by of­fer­ing trav­ellers the city’s au­then­tic ex­pe­ri­ences – the prop­erty be­ing the core cen­tre of the cul­tural im­mer­sion. It’s about bridg­ing the gap by lev­er­ag­ing on the cul­ture and his­tory of the lo­cale we are in, and even of the prop­erty it­self.”

Apart from travel, she names be­ing a mother and com­plet­ing two half Iron­man triathlons as her proud­est achieve­ments to date. Her ideal get­away nat­u­rally in­volves fam­ily time with her chil­dren, ei­ther ski­ing down the slopes of Niseko Vil­lage or play­ing on the sand at a beach re­sort. “Tak­ing my chil­dren out of their com­fort zone is an op­por­tu­nity to teach them about the world, na­ture and the im­por­tance of con­serv­ing the en­vi­ron­ment. When they are older, I hope to teach them about the her­itage and his­tory of a des­ti­na­tion.”

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