36 Kristy Yong

Cel­e­brat­ing Women through Fash­ion

Prestige (Malaysia) - - Hublot -

Kristy Yong re­counts her ado­les­cent days grow­ing up along Jalan Sungai Besi where her mother ran a gar­ment man­u­fac­tur­ing work­shop as some of her fond­est me­mories, the cat­a­lyst for her ca­reer in re­tail to­day. It was also a time when the foun­da­tion of Ms. Read and d.d col­lec­tive, two home­grown re­tail fash­ion brands, was built by her en­ter­pris­ing fam­ily. “Ms. Read was founded on the pre­cept of in­clu­siv­ity and sur­vival with liveli­hoods that de­pended on it,” Kristy re­marks.

Hav­ing cut her teeth at nu­mer­ous cre­ative po­si­tions in Aus­tralia, the UK and Malaysia, Kristy is now the driv­ing force be­hind the con­tem­po­rary la­bel Ms. Read and d.d col­lec­tive, spear­head­ing a team she now calls her own. She has also taken on the re­spon­si­bil­ity of build­ing up the brands’ e-com­merce plat­forms as she cites that the bridge be­tween on­line and off­line shop­ping has be­come a com­pet­i­tive ne­ces­sity.

Novem­ber is set to be an ex­cit­ing month for the two fash­ion la­bels. Fol­low­ing the suc­cess of the d.d col­lec­tive x Shan Shan Lim col­lab­o­ra­tion ear­lier this year, a spe­cial edi­tion of ddxSSL ex­clu­sive prints will be re­leased. Over at Ms. Read, a part­ner­ship with Swarovski has been forged, lead­ing to the launch of a cap­sule col­lec­tion made by hand.

“Some­day, it would be nice to work on the Read foun­da­tion – a plat­form that fo­cuses on en­abling women to break out of ex­ist­ing mod­els through an em­ploy­a­bil­ity pro­gramme,” Kristy wishes out loud.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.