36 Michelle Sin

Safety First

Prestige (Malaysia) - - Hublot -

It’s been 10 years since Michelle Sin took the plunge and joined her fam­ily busi­ness but the ex­ec­u­tive di­rec­tor of SKB Shut­ters is not one to rest on her lau­rels as she leads the com­pany into a new era – one she proudly pro­nounces as the era of ex­pan­sion. Her grad­ual growth in the com­pany from task ex­ecu­tor to more se­nior roles has equipped her with the know-how to ad­dress the cur­rent chal­lenges of an in­creas­ingly-bor­der less mar­ket and con­cur­rently earn the trust of the board and her team.

Since its in­cep­tion in 1957, SKB Shut­ters has flour­ished from a small man­u­fac­tur­ing busi­ness to es­tab­lish­ing it­self as one of the ma­jor play­ers in the re­gion in the busi­ness of roller shut­ters and steel doors. “With the fast-mov­ing trend in tech­nol­ogy these days, pop­u­lar trends where shut­ters are con­trolled us­ing apps and con­nected to smart home sys­tems are gain­ing trac­tion. There is also a huge aware­ness in the re­gion es­pe­cially con­cern­ing fire safety in pub­lic ar­eas as well as em­pha­sis on oc­cu­pa­tional health and safety in fac­to­ries and ware­houses, where de­sign of stor­age sys­tems plays an im­por­tant el­e­ment,” says Michelle.

As a fam­ily busi­ness, she cites com­mu­ni­ca­tion and the har­mon­i­sa­tion of fam­ily as an in­te­gral el­e­ment to achieve sus­tain­abil­ity in the long run. With nu­mer­ous achieve­ments un­der her port­fo­lio, Michelle hopes to be able to give back to so­ci­ety one day in a mean­ing­ful and pur­pose­ful way by teach­ing the less for­tu­nate chil­dren.

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