UN­DER THE SAME ROOF

Prestige (Malaysia) - - Agenda -

After 21 months in the mak­ing, the newly opened iwc schaffhausen Man­u­fac­ture will pro­duce move­ment com­po­nents, in-house move­ments and cases un­der one roof. Span­ning nearly 13,500sqm, it also wel­comes vis­i­tors in­ter­ested in tak­ing a be­hind-the-scenes look at watch­mak­ing. “We wanted more than a func­tional fac­tory. It is also very im­por­tant to us to pro­vide vis­i­tors with a unique ex­pe­ri­ence,” says CEO Christoph Grainger-Herr, who per­son­ally helped with its de­sign.

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