FOR THE BEST

Four AugustMan Men of the Year become the first recipients of the 1-in-10,000 awards

Just like the Blue Label represents the pinnacle of the Johnnie Walker brand, the 1-in-10,000 awards embodies the very best of August Man’s Men of the Year. Sticking through to the philosophy of Johnnie Walker Blue Label where only 1 out of 10,000 casks are deemed of a sufficient character to deliver the smooth signature taste of the Johnnie Walker Blue Label. In its inaugural 1-in-10,000 awards, Johnnie Walker Blue Label honours four August Man Men of the Year alumni who exemplify the values of the Blue Label.

A brand built on the virtues of rare character, rare legacy, rare craft and keep walking that now serve as inspiration for the awards that pay tribute to previous Men of the Year who best encapsulate the values. While all previous recipient personify elements of these characteristics, these four individuals, in particular share the same values of the Blue Label brand.