HOL­LY­WOOD GEN­ER­A­TION

Gucci’s lat­est cam­paign for the Sylvie bag of­fers a glimpse into the op­u­lent Bev­erly Hills life­style, writes Phoebe Cheong

Prestige (Malaysia) - - Fashion -

Think hol­ly­wood and a Plethora of im­ageries come to mind: sun­drenched av­enues lined with palm trees, af­ter­noon drinks by crys­talline pools of wa­ter, lux­u­ri­ously dec­o­rated gated vil­las, and the splen­dorous stretch of stores along Rodeo Drive. Pic­ture that, and you’ve as good as stepped into the lat­est cam­paign film from Gucci that fo­cuses on one of the sig­na­ture hand­bags of its house: the Sylvie.

One of Alessan­dro Michele’s own sig­na­ture de­signs and be­ing iconic for a va­ri­ety of rea­sons, the Sylvie leather shoul­der bag brings back the sig­na­ture Gucci shape from the ‘60s and ‘ 70s in a more mod­ernised in­car­na­tion. Play­fully mix­ing house codes, the Sylvie’s gold me­tal chain and buckle con­trasts its col­or­ful web stripe de­tails, its camel mi­crofi­bre lin­ing com­ing in a suede-like fin­ish. The Sylvie can be mixed and matched with the dif­fer­ent straps avail­able and worn in a mul­ti­tude of ways, in­cor­po­rat­ing ver­sa­til­ity into its de­sign.

The cam­paign is di­rected and shot by Pe­tra Collins, who is known for her airy and dream­like style of cin­e­matog­ra­phy, and stars mul­ti­award win­ning ac­tress Faye Du­n­away and French singer, song­writer, ac­tress Soko as the mother-daugh­ter duo the film cen­tres it­self on.

The film shows them liv­ing the epit­ome of the Bev­erly Hills life­style: Du­n­away’s char­ac­ter – never with­out her own Sylvie bag, an ac­ces­sory nearly ever present in ev­ery one of her frames – lives a life of lux­u­ri­ous leisure, au­to­graph­ing pic­tures of her­self while be­ing fer­ried around in chauf­feured lim­ou­sines, and spend­ing her free time shop­ping on Rodeo Drive, loung­ing by the pool­side and play­ing ten­nis in a full Gucci track­suit.

Through­out the film, her daugh­ter and com­pan­ion – played by Soko – ob­serves her in a lov­ing, ten­der man­ner, let­ting her eyes linger cov­etously on her mother’s Sylvie in one frame when Du­n­away’s char­ac­ter leaves it unat­tended. The film wraps it­self up with a Gucci striped bow when the mother pre­sents her daugh­ter with her very own Sylvie hand­bag, the two shar­ing an elated em­brace over a gift to trea­sure across gen­er­a­tions.

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