Gucci’s latest campaign for the Sylvie bag offers a glimpse into the opulent Beverly Hills lifestyle, writes Phoebe Cheong
Think hollywood and a Plethora of imageries come to mind: sundrenched avenues lined with palm trees, afternoon drinks by crystalline pools of water, luxuriously decorated gated villas, and the splendorous stretch of stores along Rodeo Drive. Picture that, and you’ve as good as stepped into the latest campaign film from Gucci that focuses on one of the signature handbags of its house: the Sylvie.
One of Alessandro Michele’s own signature designs and being iconic for a variety of reasons, the Sylvie leather shoulder bag brings back the signature Gucci shape from the ‘60s and ‘ 70s in a more modernised incarnation. Playfully mixing house codes, the Sylvie’s gold metal chain and buckle contrasts its colorful web stripe details, its camel microfibre lining coming in a suede-like finish. The Sylvie can be mixed and matched with the different straps available and worn in a multitude of ways, incorporating versatility into its design.
The campaign is directed and shot by Petra Collins, who is known for her airy and dreamlike style of cinematography, and stars multiaward winning actress Faye Dunaway and French singer, songwriter, actress Soko as the mother-daughter duo the film centres itself on.
The film shows them living the epitome of the Beverly Hills lifestyle: Dunaway’s character – never without her own Sylvie bag, an accessory nearly ever present in every one of her frames – lives a life of luxurious leisure, autographing pictures of herself while being ferried around in chauffeured limousines, and spending her free time shopping on Rodeo Drive, lounging by the poolside and playing tennis in a full Gucci tracksuit.
Throughout the film, her daughter and companion – played by Soko – observes her in a loving, tender manner, letting her eyes linger covetously on her mother’s Sylvie in one frame when Dunaway’s character leaves it unattended. The film wraps itself up with a Gucci striped bow when the mother presents her daughter with her very own Sylvie handbag, the two sharing an elated embrace over a gift to treasure across generations.